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Through more than two months of tests the waters, the high-end brand coach closed yesterday in day cat mall, the flagship store. A source says. This brand is planning to self-built e-commerce platform.
It is reported that in 2011, the coach chooses listed on the Hong Kong stock exchange, become the first company listed in Hong Kong registered company in the united states. Then, the day the cat (formerly taboo shopping) cooperation online flagship store, Coach day cat mall official flagship store in December 12 online, when its strategic get many electric business people greatly admire, "very rare can put down the figure accumulated in the electronic commerce field in China experience". The company was said, opening the platform is established to fit Coach 70 anniversaries of the campaign.
The personage inside course of study discloses. Coach official flagship stores aborted fate perhaps in the online a month is predicted. "But didn't think so fast! ", because the price of the same store and didn't give Coach taboo official flagship store brings competitive advantage, "luxury if do online sales, and most likely choose yourself to do website, from the goods to the price, image easier to control, This personage analysis.
In the industry point of view, the purpose of the coach not only so. Fifth avenue and luxury SunYaFei CEO, said Coach establish day cat mall official flagship store to short time collecting Chinese e-commerce group purchasing information: including coach factory outlet online the susceptibility of the price, consumers area distribution and guest unit price and so on, these information can help coach outlet to the brand from future net platform.
In fact, Coach International Department retail business president victor lewis in the middle of this month has publicly said, Plan for the coach factory outlet future - and 12 months after the official opening of the electronic mall, multi-channel distribution. It is reported. Coach in native American online sales performance was outstanding.
Nevertheless, the personage inside course coach factory outlet online sale of study thinks, coach in China set up shop will face a major challenge. Reporters yesterday, in cat mall search "Coach" key display, store bought yolakss43 with money bag price is almost the brand official flagship store half price, even lower.
Coach official flagship store of aborted maybe not accidental, nutcase's luxury e-commerce platform is goods declared closed, he was called net wage door, is product WangDa scale layoffs, and product bleed listed... Last year also scenery infinite luxury shopping website, this year was frequently folding halberd. In the personage inside course of study, it seems, layoffs and part of the website is close but industry into the dormancy stage coach outlet start, "from the second half of last coach factory outlet year began in the industry, continuous explode of weak, investors tightening pocket has become an open secret. "
A means, last December,coach factory outlet online ,the online coach Chinese President Jonathan Seliger has said: "This new online store will help us understand the new domestic customers' needs and preferences, accumulate in the electronic commerce field in China valuable experience and insight", Luxury electric business change may be really diffuse.