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The yolakss30 United states of america Luxury Association report " attract and serve China international luxury consumers " said. " A brand in the Chinese business was not enough to attract people to consume the hard-earned renaming ". In the Chinese market to take root,coach factory outlet canada , we must first understand the Chinese consumer psychology. Roland Berger consulting company recently released Chinese consumer reports, the Chinese luxury consumers are divided into 6 categories: the leader of tide, two rich generations, the wealth of the elite, investors, stress wearing the collar and the sender. Report on how to " deal with " every class of consumers are given in detail the " countermeasure ".

Tom Daukrov in China for many years, is an advertising executive. He believes that foreign luxury brands in China advertising must understand. China did not westernization. " China is more and more modernized and internationalized, but in reality or a real China. I am in China 20 years of experience tell me, coach factory outlet online if you want to succeed in China, foreign brand needs to prove that he coach factory outlet online sale is the " internationalization ", rather than " foreign ". "

In order to an advertisement " hit coach factory outlet store online on what one likes ", said Tom, must understand Chinese coach factory outlets utilitarianism. For example, spa can just relax, and should be able to " recharge"; children's milk formula must have developed intelligence role, not only make the kids coach factory outlet happy; take the kids to the pizza hut not because the child to eat pizza, but because of his achievement of progress; and even beer must have what effect: in the West as long as it can let everyone play have fun on the line, but in China,coach factory outlet online sale , the beer must be able to bring people together, enhancing trust or do some contribution for economic cooperation.