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Wednesday, the United states of america accessories brand COACH China president and CEO Seliger (Jonathan Seliger), visit Chengdu, in addition to the introduction of COACH business in China's development process and the present situation, is also disclosed in China will vigorously develop men's products market, the future of COACH in China have set up all new stores the majority will coach factory outlet sale be men's product mix store.
Reportedly, Coach Poppy Collection the middle of last month, the COACH brand of all-round development of the high-quality idol Lee Hom, interpretation of COACH 2012 winter men's accessories series, it has also been interpreted as its importance in industry means a market signal. "The future of our market in China will strengthen men's product promotion ", Seliger says, according to the COACH survey, men accounted for global luxury goods consumption share of more than 15%, while in China, men's luxury market occupy more than 1/3 market share, and in the rapid growth of. At the same time, he also introduced, strengthen men's products is not accidental, in fact, the COACH was born in men's products known, COACH current men's products include bags, purse, accessories, coats and shoes series. The main products include the season new top Coach Outlet Crossbodys quality leather new Legacy series, a fusion of yolakss20 traditional elements and modern design of products such as BLEECKER series.
" The Chinese market is COACH business growth potential the biggest single regional market, but also the united states, Japan COACH afterwards after the third major global market ". Gehrig also revealed. COACH target customers for 25 to 45 years old men and women, family yearly income is 60000 - 70000 yuan, while China will emerge more and more such target customers. In the first quarter of fiscal 2013, 86 stores in mainland China for most sales men and women product mix of stores, of which three for men's products store, the future of COACH in China have set up all new stores the majority will be men's product mix stores.
At the same time, he also revealed, in the next few years, COACH plans to open 30 stores in China each year, the capital city and other market potential of inland city will be a key area. And in yet a city, COACH will be through its website this online sales channels to expand market.